ERIC HERBERT
DIRECTOR / PRODUCER
Eric "Ptah" Herbert is a visionary film director known for his unique fusion of hip hop and sports influences, which permeate his creative endeavors. With a background in fashion, a passion for Polo Ralph Lauren collecting, and a history of athletic pursuits, Eric seamlessly integrates his love for hip hop production and record collecting into his directorial work.
Having work with renowned fashion brands such as Puma, Crooks & Castles, and Young & Reckless, Eric brings a distinctive aesthetic to his projects, infusing them with style and authenticity. His portfolio includes music videos for iconic artists like Snoop Dogg, ASAP Ferg, and Kxng Crooked, showcasing his ability to capture the essence of hip hop culture on screen.
Eric's directorial achievements extend to documentaries and short film series, including the Amazon Prime basketball documentary "Manchild: The Schea Cotton Story" and the short documentary series "Road to Vehicle City: Jon Connor" for Aftermath/Interscope. Additionally, his short film series featuring notable talents such as Mike Epps, Xzibit, Tray Deee, and Guy Torry highlights his storytelling prowess and ability to collaborate with industry legends.
With a unique blend of hip hop sensibility, sports passion, and storytelling expertise, Eric "Ptah" Herbert continues to make a significant impact in the world of film, captivating audiences with his authentic and dynamic directorial style."